Saturday, 5 September 2015

#Converse

 My beautiful white converse!

Love Converse?

Converse  is an American shoe company with a production output that primarily consists of sportswear and lifestyle brand footwear. The company has been in existence since 1908 and, in 2003, was purchased for $305 million (USD) as a subsidiary of Nike, Inc. Converse manufactures its products under the One Star, Chuck Taylor All Star, and Jack Purcell trade names. Converse shoes are dye istinguished by a number of features, including its star insignia. In fact, the All Star's rubber sole, smooth rounded top, and warp-around strip have become so recognizable that, in 2014, Converse filed a lawsuit before the U.S. International Trade Commission that accused WalmartSkechersKmart, and 28 other retailers and manufacturers for trademark infringements. The effort was to preserve the shoe's authenticity rather than its function. A number of the litigants settled, including Fila and Iconix. In addition to footwear, the company sells other items globally through retailers in over 160 countries and through approximately 75 company-owned retail stores across the U.S.



Converse are well known all over the world!


They are comfortable and casual, you can literally wear it with anything!
  

To the point where I want to wear converse on my wedding day!!



I find these absolutely amazing!

One of the best Converse things is that they do kids shoes too!!

 This is cuteness overload!


Facts:

The company started in 1908 as a rubber shoe company that produced galoshes.  


The updated Chuck II is Converse’s first real attempt to update its flagship product since the early 20th century. The company is understandably reticent to shake things up: All-Stars make up the majority of the company’s revenue, and like any classic design, its fans can be die-hards. In the 1990s, when the company tried to introduce All-Stars that were more comfortable and had slightly fewer design inconsistencies, hardcore aficionados rebelled. “They missed the imperfections in the rubber tape that lines the base of the shoe,” according to the Washington Post. The company went back to making a slightly imperfect shoe.

Taylor is in large part responsible for the shoe’s popularity with athletes (the company rewarded him with an unlimited expense account), but his training advice wasn't always the best. As former University of North Carolina player Larry Brown told Spin in an oral history of the shoe:
My greatest memory of Chuck Taylor—probably ’61 or ’62—is that he told Coach [Dean] Smith that he’d make us special weighted shoes in Carolina blue. The idea was that we’d wear the weighted shoes in practice, and then during the games, we’d run faster and jump higher. Well, we tried them for one practice and everyone pulled a hamstring.


Hope you love Converse as much as I do;)

Roxy R! x


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